I’m Head of Design & Build at Conversion Rate Experts. I’ve got a degree in Computer Science and over a decade’s worth of experience designing and developing e-commerce websites for leading B2B and B2C businesses.
During this time I’ve worked on nearly all aspects of creating a successful website including wireframing, user experience, user interface design, and performance driven front-end development.
To help teams use modular CSS and best practices I helped create a lightweight front end framework. Chop Chop is an open source project. It creates a structured environment that combines popular methodologies such as BEM, atomic design and namespaces with technologies such as Sass and Gulp.
It uses a custom theme called System. Why named System? This website uses system fonts. On a Mac or iPhone you’ll see San Francisco, Android you’ll see Roboto and on Windows you’ll see Segoe UI. I first saw it at Ampersand Conference in 2015 when Marcin Wichary from Medium demonstrated it.
All the code for this theme is on Github. It’s probably not in a state to use on your own website (without some tweaking) but feel free to have a nose around and use what you like.
There are a few WordPress plugins on the site. The ones that help me turbo charge my site are Autoptimize, WP Super Cache and WP Smush. Other plugins that deserve a shout out are Custom Post Type UI, Advanced Custom Fields, BackUpWordPress and The SEO Framework.
The biggest thanks goes to my girlfriend, Karen Uppal. I tinker far too much.
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